AVALUME combines two concepts from two languages:

1. Ava – meaning VOICE in Farsi. A key vision for the company is to facilitate individuals find their truly authentic leadership voice, whatever that may look like, and use it.  

2. Lume – derived from the Latin word ‘lumen’ this refers to LIGHT, ILLUMINATION, SPARK. This speaks to an individual’s ability to find the light within themselves , to enhance self-awareness, self-belief and confidence, in order to illuminate the change they want to see for themselves , our service in this regard is to help facilitate this journey for deepened self awareness, learning and action.

These two concepts together reflect the ability of an individual to use their authentic voice and being, along with the spark for transformation within them, to make choices to transform their lives; to reach their full potential.